This study, called DoubleTake, is looking at how seeing anti-smoking messages on social media can help people quit smoking menthol cigarettes. *Menthol* is a minty flavor added to some cigarettes. The study uses a method called a Discrete Choice Experiment (DCE), where people choose between different messages. It also involves eye-tracking, which is a tool that follows where your eyes look and how they move. Participants will attend a 1-hour session at either Georgia State University or the University of California, Santa Barbara to view 64 messages.

• Participants must be 21 or older and have smoked menthol cigarettes at least once a week in the past 30 days.
• The study lasts for 2 weeks, with one in-person visit and an online questionnaire.
• Participants will be asked about their smoking habits and if they tried to quit smoking during the study.

Note: You can't join if you have eye conditions that affect vision or use certain glasses that block the eye-tracking device. The study includes about 200 people to see if these messages can help more people try to quit smoking.